Answers

Direct answers to the questions founders ask about posting.

• How long can a LinkedIn post be?

  A LinkedIn post can hold up to 3,000 characters. Anything longer belongs in a LinkedIn article, which allows up to 125,000.

• How long can a post on X be?

  A standard post on X holds 280 characters; emoji count as two and every link as 23. Premium subscribers can write longer posts.

• How often should a founder post on LinkedIn?

  As often as you have something worth saying, on a rhythm you can keep for months. LinkedIn's own guidance does not recommend a number.

• Should I comment on other people's posts?

  Yes, when you have something to add. A specific comment puts your name in front of people already discussing your subject.

• What makes a good hook?

  An opening line specific enough that the right reader wants the next one, and honest enough that the post delivers on it.